Privacy Policy

Last updated: March 2026

Brilliux ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at brilliux.store and make purchases from our store.

Information We Collect

Personal Information

When you place an order or create an account, we may collect the following personal information:

• Full name
• Email address
• Shipping and billing address
• Phone number (optional)
• Payment information (processed securely through Stripe)

Automatically Collected Information

When you visit our website, certain information is collected automatically, including:

• IP address and geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website or source

How We Use Your Information

We use the information we collect for the following purposes:

• Order processing: To fulfill your purchases, process payments, and send shipping confirmations and tracking information.
• Customer support: To respond to your inquiries, resolve issues, and provide assistance with orders.
• Marketing communications: To send promotional emails about new products, special offers, and oral care tips. You may opt out at any time by clicking the unsubscribe link in any marketing email.
• Website improvement: To analyze usage patterns and improve our website functionality, content, and user experience.
• Fraud prevention: To detect and prevent fraudulent transactions and protect our customers.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

• Essential cookies: Required for the website to function properly (e.g., shopping cart, checkout process).
• Analytics cookies: Help us understand how visitors interact with our website so we can improve it.
• Functional cookies: Remember your preferences and settings for a better experience.

You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.

Third-Party Services

We use the following third-party services to operate our business:

• Stripe: For secure payment processing. Stripe's privacy policy governs their use of your payment data. We do not store your full credit card information on our servers.
• Cloudflare: For website hosting and content delivery. Cloudflare may collect certain technical data as outlined in their privacy policy.
• Email service providers: For sending transactional and marketing emails.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for a period of 3 years for accounting and legal purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All payment transactions are processed through Stripe's PCI-compliant infrastructure.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal information, subject to legal requirements.
• Opt-out: Unsubscribe from marketing communications at any time.
• Portability: Request your data in a structured, commonly used format.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your personal information. We do not sell personal information to third parties. To exercise your California privacy rights, contact us at support@brilliux.store.

GDPR Compliance

If you are located in the European Economic Area (EEA), we process your personal data based on legitimate business interests, the fulfillment of contracts, and your consent. You have the right to access, rectify, erase, restrict processing, and port your data. You also have the right to lodge a complaint with your local data protection authority.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: support@brilliux.store